Social Media Marketing - What it is and Why it's Important
Written by: Tether Media
Social media marketing is the process of using online platforms like Facebook, Twitter, Tiktok, and LinkedIn to build relationships and interact with potential and current customers. It's a form of inbound marketing that allows you to connect with people who may be interested in what your business has to offer.
When used correctly, social media marketing can be an extremely effective way to drive traffic to your website, generate leads, and build brand awareness. If you're not already using social media as part of your digital marketing strategy, now is the time to start!
Why Use Social Media Marketing?
There are several reasons why social media marketing is a useful digital marketing strategy in 2022.
First, it's an excellent way to connect with more people in a way that feels natural and organic. You're not interrupting anyone's day with an advertisement; instead, you're engaging in a conversation that they might actually be interested in. By engaging with your audience on social media you can promote trust in your brand and potentially create lifelong customers.
Second, social media platforms are constantly changing and evolving, which means there are always new opportunities to reach your target audience. For example, Tiktok didn't even exist a few years ago, and now it's one of the most popular social media platforms among Gen Z. As a result, businesses actively using Tiktok as part of their social media marketing strategy are able to connect with audiences at a scale that would have been impossible only a decade ago. Finally, social media marketing is relatively inexpensive when compared to other digital marketing strategies like paid search advertising or email marketing. It takes time and effort to create quality content and build a following on social media, but once you do, the results can be very rewarding.
Social media marketing is a process of using online platforms to build relationships and interact with potential and current customers. It's an effective way to connect with more people, stay up-to-date with the latest changes in social media, and reach your target audience at a fraction of the cost of other digital marketing strategies. If you're not already using social media for your business, now is the time to start!